Martell Cordon Bleu – mixing tradition and innovation
In 2012, the premium cognac brand Martell turned 100 years old. It decided to celebrate by launching a special edition bottle. The anniversary bottle was displayed and advertised in airports across Asia. With such a high volume of foot traffic and hundreds of other brands competing for attention, Martell knew they had to push the envelope with their marketing approach.
They chose the impressive Dreamoc Scandinavia 180 XXL displays and they created an amazing 3D, animated presentation. A real bottle of Martell cognac was placed in the center of the display. A high definition animated presentation told the rich history of the brand. This helped cultivate brand loyalty and encourage conversion. The sales on location exceeded all expectations, making this campaign a huge success.