The amazing story of coffee – Dreamoc & Kraft Foods.

Coffee is the most popular drink in the world, after water. In this extremely competitive market, it becomes vital to stand out from your competition. Kraft knew it had to find an unique and innovative way to present their new product. So they decided to use a new kind of visual approach – a 3D animated presentation that will tell the story of their new coffee and make a lasting impact on their audience.

At the 2014 “Grocery Innovations Show” in Toronto, Kraft Foods used a Dreamoc holographic 3D display to showcase their new product – McCafe. At the center of the display they placed a real pile of coffee beans. The custom animated graphics made the entire display come to life and tell the story of those coffee beans – where they came from, how they were picked and harvested, how much care they took with the roasting process. The result was simply stunning, the audience was in awe. The Kraft presentation won “Best in Show”. This is the perfect example of how Dreamoc holographic animated displays can make your product come to life in front of your audience!